f it is your desire to start and run a successful home-based
business, it’s imperative to approach the objective with only
That’s right! Don’t sit back and hope that clients will come
your way and that this business might work for you. Expect it!
Go in with a winning attitude. An attitude that no matter what
obstacles come your way, no matter what challenges arise, you
will meet them. Not only will you meet them, you will face them
and grow in strength by overcoming, and rising above them. Expect
Let's look at where you are in your business. Some of you
are seasoned work-at-home moms with thriving practices, while
others have just entered into the arena. You want what those
pros have. Well -- don't just want it—expect it. Make this your
motto. Start each new project, or each new marketing venture,
with this new attitude, and with this new motto—Expect Success.
Before long, it becomes second nature to you. You start automatically
assuming the outcome will be successful.
Now, in starting a business there are some steps you have to
take. You'll find the first one is the big one. It's the Attitude
Step. You need to make the transformation from "employee" or
"stay-at-home mom” to successful entrepreneur. The mind-set
changes right from there. Expect Success!
Next we're on to some of the business basics. A successful
entrepreneur professionally chooses the name that best suits
their business. To do this, they visualize that name on their
business cards, on their signature line, on the bottom of the
letter, with the name President directly right above it. Expect
Success! Now, more motivated than ever, our successful entrepreneur
needs to choose that all important domain name and get ideas
for a website. They research the net for days, weeks, writing
down all the fine qualities they see in other web sites. Never
copying! Merely researching, constantly thinking of ways to
be different and unique makes it work. How they can combine
their own strengths and skills to fit into their business, which
will then be listed on THEIR WEB SITE. They read. They write.
At this point they start seeing that "Yes, it will happen."
In their research they have found the organizations, associations
and list-serves that the other entrepreneurs in their field
are active on. They have seen the common denominators of those
that are successful. They too get involved. They look for additional
training courses, if needed, and sign up for the ones they know
will help them meet their goals. They develop their marketing
plan and design their promotional materials. They read everything
they can on starting a business. They have a plan and they EXPECT
SUCCESS!! They now see that the future of their business is
just within their reach. They share with others their excitement,
and then they wait for the time they can finally say, “I'm ready!”
EXPECT SUCCESS, and it can be yours.
Diana Ennen, Author; Virtual Assistant the Series, Become a
Highly Successful, Sought After VA, and Words From Home, Start,
Run and Operate a Successful Word Processing Business available
She also does publicity and book marketing and has published
the science fiction thriller, Sledgehammer by Paulo J. Reyes,
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